“Clean beauty” is a term we hear often these days. But with all the buzz, it’s easy to lose
sight of what it actually means—and why it matters.
At Sommer Beauty, we believe clean beauty is more than a label. It’s a thoughtful approach
to product formulation that is safe, effective, and made without ingredients known to harm
your skin or your health.

So, what is clean beauty?

Clean beauty refers to products that are made without ingredients known or suspected to
harm human health. We leave out things like parabens, sulfates, synthetic fragrance, and
other unnecessary additives. Instead, we focus on ingredients that are gentle, proven, and
plant-based.

Why does clean beauty matter?

What you put on your skin every day should be good for you. Clean beauty is about feeling
confident in your choices—knowing that your products are made with care and mindfulness.
Clean beauty matters because you matter. What you put on your skin should support your
routine, not complicate it.

How to choose clean beauty products

• Read ingredient labels: Look for short, recognizable lists.
• Avoid nasties: Parabens, phthalates, PEGs, and synthetic fragrances are common
  ones to skip.
• Go for transparency: Clean brands should be clear about what’s inside—and what’s
  not.
• Look for multifunctionality: Fewer products, better results.

Our clean commitment

At Sommer Beauty, we formulate every product with intention. No unnecessary fillers, no
harsh ingredients—just clean, effective formulas designed to simplify your beauty routine.
Because clean beauty isn’t just a trend—it’s a choice that supports your skin, your lifestyle,
and your peace of mind.